Named after
the formula.

NACL is a clean electrolyte mix: sodium, potassium and magnesium, zero sugar and nothing you can't pronounce.

The name is the chemical formula for salt. The logo sits in a periodic-table tile, with a cut in the A that reads as a crystal edge.

The big idea is salt as a gem. Every stick carries a faceted, iridescent crystal in its flavour colour, and the carton glows with holographic shards. A commodity mineral, treated like something precious.